ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING PADA UMKM

Abstrak

A company that produces goods or services can gain a sustained competitive advantage by implementing a marketing strategy. One way to think of marketing strategy is as a foundation for creating total corporate planning. Examined. Due to the severity of the issues facing the organization, extensive planning is required to provide direction for various firm divisions as they carry out their operations. The fact that businesses are generally facing more and more competition highlights the significance of marketing strategy. The purpose of this study is to: provide an overview of marketing strategies that boost competitiveness; ascertain the efficacy of marketing strategies that have been implemented.